Tips to Make “Corporate Photography”

Visuals such as headshots and culture corporate photography are crucial for communicating the brand’s image. Photographs taken on location with your staff and offices can raise your brand’s profile in a way that stock images cannot. Brand photography for your company should be dynamic, engaging and tell your story. There is a fine line between creating photos that appear staged and staging a shoot.

The Office Corporate Photography

Photography is a great way to showcase your brand online, socially, and in a variety of publications. The following tips can help you achieve great brand photography, whether you are looking for event photography tips or assistance with staging an office photo shoot.

What will you do?

Discuss details such as delivery, licensing, and timeline with your photographer before you begin. The fact that you hired the photographer to photograph your event does not mean you have the rights to the photos. You must get permission in writing if you intend to use the photos for future advertising, print, or web publications. Unless otherwise stated in a contract, the rights to use the images and repurpose them belong to the photographer. An exclusive licensing agreement may be a better option to have greater control over the reusing or repurposing of the images after the shoot. If you want the photographer to create work you do not want others to use, you might consider a work for hire agreement. Although this is more costly, it would give you full copyright ownership. To avoid any problems later, ensure you have an official contract for the use of your images.

Offer visual examples. Do not just tell the photographer what style you prefer. To keep everyone on the same page, share visual examples of the desired imagery style before the shoot. Your corporate photography can be greatly altered by color treatment, lighting, lens choice, and perspective. Your photographer will be able show you examples if you’re not sure what you want.

Make sure you tidy up your office. Tom, an accountant, may be content to leave a week’s worth coffee cups on his desk. But clutter is bad for imagery. Notify your staff ahead of time so that they can clean up their workspaces. Keep an eye out for memorabilia and other elements that may not translate well into imagery.

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